‘It starts with a coffee, a beer, a handshake, a high five’, says Bohie Palecek. This approach is clearly working for the sign writer and graphic designer who prefers traditional methods over the computer generated and finds the better she gets to know her clients the more ‘fluent’ the outcome.
Originally from the South East Coast, Palecek came to Adelaide for a three-month residency at Tooth and Nail in 2013. There she found a community of like-minded entrepreneurs and was well and truly embraced. A steady stream of work opportunities ensued, including numerous sign writing commissions and multiple invitations to exhibit. Three months turned into six and now Palecek’s hand painted signage can be found across Adelaide. From The Central Market to Burger Theory, East End Cellars, The Publishers Hotel, Hills Cider, and Degroot Coffee…the list goes on. She has since spent a year in North America but earlier this year returned to Adelaide to establish a home base.
Since returning Palecek has been busy working on Westfield Marion’s newly developed Fresh Food precinct. Commissioned to design and produce four murals (three of which were over 6 meters wide) and 14 hand painted chalkboards, Palecek particularly enjoyed the project as its scale gave her the opportunity to fully immerse herself in the process.
But no matter what the scale, Palecek is clearly committed to her craft and her clients, which include US based Electric California and Adelaide’s own Mischief Brew Coffee. A recent commission to design the logo and label of The Stoke Wines saw her meet with client Nick Dugmore every Wednesday evening over a three-month period. Of the process Dugmore says, ‘Bohie delves a little deeper than your average designer. The whole process becomes quite personal and you really feel like the work is your own at the end of it all.’
Palecek is currently locking down the details of an upcoming residency with UK based clothing brand We Do Nothing as well as settling into the Axe House, a collective studio in Croydon Park. Despite describing herself as a nomad and always up for an adventure, this talented creative might just have found her home.
First published in The Adelaide Review, Issue 439.
Image: Bohie Palecek, Keepsakes from the New Frontier, 2014, Custom typography illustration, Private Collection. The Stoke Wines Label, 2016. For The Love of Food, 2016, Acrylic paint, Approx 7000mm x 4000mm, Commissioned mural for Scentre Group (Westfield), Assisted by Fran Ifould, Photographs courtesy of Bohie Palecek