Sun 25 August 2013 11am – 3:30pm
Pricing: $50.00
Location: Media Room, Civic Hall, 62-64 Tasman Tce, Port Lincoln
Presenter: Fee Plumley and Leith O’Malley
Bookings are no longer available.
The web is a powerful marketing and communication tool. As a creative practitioner, establishing a profile online can increase your audience, extend your impact and break geographic constraints. But it’s not always easy to get noticed and given the multitude of tools and services available it can be difficult to know where to start. Learn how to make the web work for you, engage in the wider arts community and build your audience in this workshop presented by technoevangelist Fee Plumley, artist Leith O’Malley and Guildhouse’s Membership Services and Program Manager, Peta Mount.
11am – 12noon Social Media 101
Social media can be a complex and rapidly moving minefield; it’s not easy to know how any of it relates to your own practice or where to begin. Understanding the basics of each platform and their communities will help you make the right decision when building your personal, creative and professional online persona. Fee Plumley has been a media artist and technoevangelist since 1996, long before all this online marketing hype really existed. Her whistle-stop tour of the different platforms will help you make more informed decisions about how and where to grow your profile online.
12noon – 12:15pm Break
12:15 – 1:15pm Create, Share, Connect
Leith O’Malley is a contemporary visual artist and illustrator. Based in Whyalla, he is represented by galleries in Adelaide, Melbourne, Sydney, Dallas and New York and has undertaken commissions for corporate and publishing clients across Australia, Europe and America. He recognizes the value of maintaining a strong online presence and will be discussing the ways in which he uses the online realm to support his practice.
1:15 – 1:45pm Lunch
1:45 – 2:45pm Optimize your Online Presence
Fee recently gave up her increasingly acceptable career as a creative digital consultant in order to throw her life open to the crowd. Now she lives in a bus (bought through a crowdfunding campaign that went viral thanks to tweets from Amanda Palmer, Neil Gaiman & Hugh Jackman) and drives around Australia making and sharing digital arts with everyone she meets along the way. In this session she’ll be describing how social media can be used as a force for creative good (as well as photographing your breakfast) and the incredible opportunities that can come from the crowd.
2:45 – 3:00 Break
3:00 – 3:30pm ForwardIT: explore your online world
ForwardIT is a free online tool designed to provide people with the skills and knowledge to use the internet safely and securely, at their own pace. With an abundance of easy to follow information, including how the internet can help you run a small business and over 60 instructional videos and step by step guides for everything from Facebook to basic word processing to selling your products online, ForwardIT helps users increase their digital literacy skills, confidence and knowledge to enhance their daily personal, work, leisure and family lives. Learn more about ForwardIT and how it can help you in this session presented by Peta Mount, Guildhouse’s Membership Services and Program Manager.
If you would like to attend just one session out of this event, please contact Guildhouse on 08 8410 1822 or email peta.mount@guildhouse.org.au.
Presented in partnership with Country Arts SA and supported by the Ian Potter Foundation, Get Connected: online marketing for artists is part of Guildhouse’s INFORM Regional Access program. INFORM is Guildhouse’s professional development program of workshops, artist and industry talks, information sessions and networking events. While sessions offer creative practitioners a good opportunity to network with peers, the primary aim of INFORM is to provide creative practitioners with practical skills, information, advice and the contacts necessary to develop and maintain a successful professional practice.