Sun 21 April 2013 11am – 3pm

Pricing: $50.00 for the day or $20.00 per session

Location: Supper Room, Burra Town Hall, Market Street, Burra

Presenter: Aurelia Carbone, Melissa Connor, Alison Kershaw and Fee Plumley

Bookings are no longer available.

The web is a powerful marketing and communication tool. As a creative practitioner, establishing a profile online can increase your audience, extend your impact and break geographic constraints. But it’s not always easy to get noticed and given the multitude of tools and services available it can be difficult to know where to start. Learn how to make the web work for you, engage in the wider arts community, build audiences and sell your work online in this workshop presented by tech savvy Aurelia Carbone, Melissa Connor, Alison Kershaw and Fee Plumley.

INFORM Regional Access

11 – 11:45am Artists’ Websites: your online portfolio part 1

Learn the benefits of having your own website and how to go about creating one, either by commissioning a website designer or using one of the many commercially available products and services in this session presented by artist, educator and website designer Aurelia Carbone. See some hot artists’ websites and some that are not so hot. Aurelia will also talk about website support, the potential technical pitfalls and other complexities that you should be aware of before establishing your own website. 

11:45 – 12noon Break

12 – 12:45pm Optimize your Online Presence: your online portfolio part 2

Melissa Connor is an Adelaide-based visual arts writer and researcher with a particular interest in the benefits of social media for artists and crafters. From blogging to Etsy, she will be introducing the various ways in which creative practitioners can build a profile online and how to find success in doing so, including the importance of high-quality images, writing with authenticity, goal setting, engaging an audience and making sales.

12:45 – 1:15pm Lunch 

1:15 – 2:00pm Create, Share, Connect

Fee Plumley gave up her increasingly acceptable career as a creative digital consultant in order to throw her life open to the crowd. Now she lives in a bus (bought through a crowdfunding campaign that went viral thanks to tweets from Amanda Palmer, Neil Gaiman & Hugh Jackman) and drives around Australia making and sharing digital arts with everyone she meets along the way. Come and find out how technoevangelism can change your world – or at the very least how social media can be used as a force for creative good (as well as photographing your breakfast).

2:00 – 2:15 Break

2:15 – 3:00pm ForwardIT: explore your online world

ForwardIT is a free online tool designed to provide people with the skills and knowledge to use the internet safely and securely, at their own pace. With an abundance of easy to follow information, including how the internet can help you run a small business and over 60 instructional videos and step by step guides for everything from Facebook to basic word processing to selling your products online, ForwardIT helps users increase their digital literacy skills, confidence and knowledge to enhance their daily personal, work, leisure and family lives. Learn more about ForwardIT and how it can help you in this session presented by Alison Kershaw, one of the people behind the site.

If you have any difficulty with the RSVP process, please contact Craftsouth 08 8410 1822.

For Craftsouth members and non-members.

Presented in partnership with Country Arts SA and supported by the Ian Potter Foundation, Get Connected: online marketing for artists is part of Craftsouth’s INFORM Regional Access program. INFORM is Craftsouth’s professional development program of workshops, artist and industry talks, information sessions and networking events. While sessions offer creative practitioners a good opportunity to network with peers, the primary aim of INFORM is to provide creative practitioners with practical skills, information, advice and the contacts necessary to develop and maintain a successful professional practice.