Image: Photo Rosina Possingham.
How to Develop (and Communicate) Your Personal Brand
Thursday 2 October 2025
10am — 12pm
Pricing: $5 for Guildhouse members (Accredited/Community/Student) or $45 for non members
Location: Room Y1-70, Yungondi Building (ground floor), UniSA City West campus
Presenter: Tayla Jeffrey
How to Develop (and Communicate) Your Personal Brand
In this session, we’ll take a step back from the hustle and focus on one of the most important tools in your career toolkit: your personal brand.
Your personal brand is the unique combination of your values, strengths, skills, and the way you connect with others. Whether you’re preparing for a job interview, building a network, or stepping into a new opportunity, being clear and confident in your personal brand helps you show up authentically and leave a lasting impression.
Together, we’ll explore:
- What a personal brand is and why it matters
- How to build confidence in sharing who you are and what you stand for
- The role of communication codes in how you’re perceived
- How to craft a powerful 30-second elevator pitch
- Practical tools to help you review and refine your brand
This workshop is designed to give you time and space for reflection, so by the end, you’ll feel more equipped to be your own brand ambassador in whatever path you choose.
Guildhouse INFORM Professional Development Program is supported by our valued ongoing partnership with the University of South Australia, providing an intersectional place and space for communities to connect, gather and be inspired. INFORM will be presented alongside the UniSA Business ‘Yungondi Gallery’ exhibition program throughout 2025. The Yungondi Gallery exhibition program presents works by contemporary South Australian artists to encourage reflection and inspire new ideas.
Image: Tayla Jeffrey, photograph Danielle Rickaby.
About the Presenter
Tayla Jeffery is a purpose-driven brand and marketing strategist with over seven years’ experience across the for-purpose, government, and research sectors. She specialises in developing inclusive, insight-led campaigns that build trust, grow brand equity, and inspire meaningful action.
With a strong foundation in marketing science and integrated communications, Tayla brings a unique blend of analytical thinking and creative storytelling to her work. Her expertise spans brand strategy, donor communications, partnership engagement, and impact storytelling — all rooted in the power of authentic relationship building.
Tayla is passionate about helping others craft their personal brand and build meaningful networks. She brings a people-first approach to her work and workshops, creating space for connection, clarity, and confidence.